Under the “Not Your Average” campaign banner, we’re building a high-end entertainment pod, in full public display, in the middle of New Zealand’s busiest shopping centre - Sylvia Park in Auckland. Our apprentices will be working on the project and this campaign will allow us to connect the rest of New Zealand with real people in the construction industry, lets us tell authentic stories, and will draw attention to BCITO trade careers and the opportunities they present.
Our goals are to attract aspiring, motivated people into BCITO trades by continuing to reposition the construction industry as an aspirational choice for career seekers and to shift the perception New Zealanders (especially the influencer demographic) have towards a career choice within the trades sector.
We will be filming the build each day for around 3 weeks beginning Tuesday, 29 March. Not Your Average will be promoted far and wide through digital advertising, radio advertising and social media and we’ll have a plethora of side stories produced as well.
If you can’t get to Sylvia Park, BCITO.TV is where you’ll get to see all the action as it unfolds.
Our site foreman is Cody Webby of Licensed Renovations. Cody’s a familiar face who appeared in our Got a Trade campaign in August last year. Working alongside Cody will be a number of talented apprentices across many of BCITO’s trades including a couple of female apprentices, an adult apprentice and a deaf apprentice.
The structure itself will be approximately 6m x 3.2m. It will be fully transportable (by truck) and will be technically challenging for the apprentices to construct and will be worth around $100k including labour and materials.
After the campaign, we’ll auction the finished product on TradeMe and the proceeds will be donated to Habitat for Humanity.
Carpentry apprentices from across New Zealand are being called to show their skills and compete in the Registered Master Builders CARTERS 2017 Apprentice of the Year.
Kicking off on 10 April in Auckland, the Not Your Average Tradie Road Trip will see a group of talented BCITO apprentices spending four weeks visiting different regions, helping out community organisations, charities and schools with building woes.