The right strengths for the trades

It takes the right people with the right attitude to succeed in the trades.  


The building and construction industry needs people with grit, determination and endurance. These are the kinds of strengths that women have that industry needs.

Currently, women make up just 3% of all people working on the tools in trades, but they make up 50%of New Zealand’s population.  That’s a significant opportunity to curb or even minimise the skills shortage that cannot be ignored any longer.

We’re launching a new marketing campaign on 20 August to position and grow the trades as an inviting, viable and ultimately successful career option for women.  We aim to get women returning to the workforce and those looking to change their career motivated towards a trade career and help them get a foot in the door.

We’re also going to build awareness with employers that they are missing out on an untapped resource, while at the same time promoting their businesses as workplaces that have the right culture by being gender-inclusive.

We all know New Zealand has a critical housing shortage.

The current government has committed to building 100,000 new homes by the year 2028. But New Zealand has a severe shortage of skilled workers in the building industry.

Building projects nationwide (both Govt. funded and private) are being held up through lack of appropriately skilled workers.

More than 80,000 construction-related workers are needed in the next five years to meet increasing demand.

Our overall mission is to ensure that the New Zealand construction industry has the right skills, in the right place, at the right time, in the right numbers.

Visit now to see the first steps we’re taking towards our goal.  At this site, we’re inviting women interested in a career in building and construction to regional events where they’ll get to meet BCITO people, BCITO registered employers who can give them the heads-up on what a trade career is really like, as well as chat to women who are currently BCITO apprentices.

Watch out for press ads, social media and display advertising during this campaign.  The BCITO Building Women 2019 campaign runs from 20 August through to 15 October 2019.

For more information or to get involved, contact Erica Cumming, Advocate for women, BCITO.

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